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RegisterFrequently Asked Questions
What is BEAU?
BEAU is your personal Beauty & Wellness Concierge. We help you discover products tailored to your concerns, goals, budget and lifestyle – so you can spend less time searching and more time choosing with confidence.
Is BEAU free?
Yes. Creating an account and using BEAU is completely free.
What makes BEAU different?
Most beauty websites help you browse.
BEAU helps you decide.
Instead of showing thousands of products, BEAU builds a personalised edit around what matters to you.
How does BEAU choose products?
Every recommendation is based on your concerns, goals, budget and lifestyle. Our Concierge combines intelligent technology with trusted product expertise to recommend products that genuinely deserve a place in your routine.
Can BEAU help with wellness as well as beauty?
Yes. BEAU is designed to recommend products across both beauty and wellness, helping you discover solutions that fit your whole lifestyle. While BEAU provides personalised recommendations based on your concerns, goals and preferences, she is not medically trained and does not provide medical advice, diagnoses or treatment. If you have a medical condition or specific health concerns, we always recommend speaking with a qualified healthcare professional.
Will my recommendations change over time?
Yes. As you update your preferences and BEAU learns more about what works for you, your recommendations can become more personalised.
Why is she called BEAU?
Because we wanted beauty advice to feel personal again.
BEAU is your Beauty & Wellness Concierge. She’s designed to understand your concerns, filter the noise and help you discover products with confidence- making every recommendation feel like advice from someone who truly knows you.